Given the number of tart consumables available—think candies like Sour Patch Kids and Lemonheads, and Sour beer varieties—there’s clearly a market for sour flavors. But studies have shown that not everyone enjoys sour taste profiles. Recent research suggests that it’s not because different people experience different sensations in response to sourness, but simply there is something innately different in people that causes either a like or dislike.

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